The Business Builder Library
Step-by-step insights into growing and strengthening your practice, led by Steven, Claire, and expert guests.
This curated library brings together a series of in-depth presentations focused on the key foundations of a thriving healthcare business — from strategy and systems to leadership, communication, and profitability. Each session is designed to help you build a stronger, more sustainable practice through practical, actionable ideas you can implement straight away.
Discover proven approaches to growth, streamline your operations, and develop the confidence to make better business decisions — all guided by the real-world experience of successful practitioners and business mentors.
G017 – BB – Why Should Patients Come to You
Why aren’t patients booking? It’s not your skills. Discover the small, overlooked details quietly costing you appointments, and how simple changes can dramatically increase your conversions.
G015 – BB – Your Avatars
Struggling to attract the right clients? Discover how defining your ideal customer avatar sharpens your marketing, clarifies your message, and makes the right people choose you.
G012 – BB – Customer Avatars
Discover how to create powerful customer avatars that transform your practice marketing from generic to deeply personal, targeting the exact patients you want to treat most.
G010 – BB – Science of Reviews
The science behind reviews – why asking patients is only half the battle, how AI hunts for condition keywords in testimonials, and the sneaky trick that filters negative reviews before they go public.
G008 – BB – The First Principle
Practical goal-setting strategies to move your practice forward. Learn to think differently about your business targets and create actionable plans for sustainable growth and financial stability.
G005 – BB – The Time machine
How to transform practitioners from business-stagnant into profit-generating professionals, through strategic time management and planning that will actually move your practice forward.
G003 – BB – Google Business Profile
Discover how to harness Google’s free marketing powerhouse – Google Business Profile – to boost your practice’s visibility and attract more patients without spending a penny on advertising.
G001 – BB – Business and Marketing
Michelle Squire reveals how to break free from the “same year over and over” trap by unlocking your personal “why” and then building a business that delivers the results you actually want.