Google Business Profile
This business growth broadcast focuses on Google Business Profile (formerly Google My Business) as a free marketing tool for healthcare practitioners. The speakers emphasize that while it won't dramatically transform your practice overnight, it's an essential component of effective marketing strategy.
Key highlights:
- Completely free to set up and maintain
- Helps patients find opening hours, contact info, and services
- Requires regular updates (weekly posts) to stay visible in Google's algorithm
- Include quality photos, videos (under 30 seconds), and accurate business information
- Actively request patient reviews and respond to Q&A section
- Avoid the temptation of "free" Google Ads credits without proper expertise
The main takeaway: consistent, weekly engagement with your profile signals to Google that you're an active business worth promoting.