The Marketing Clinic Library

Practical answers to real marketing questions, guided by Steven, Claire, and the APM community.

This video library is a growing collection of practical, member-driven sessions designed to provide real support for business challenges. In each video, members put forward their own questions, concerns, or ideas about marketing their practice. Steven, Claire and the wider community of members contributes insights, experiences, and encouragement, making the clinics both collaborative and solutions-focused.

Discover actionable marketing strategies tailored to real member challenges — and learn how to apply them to your own practice.

Senior man presenting Christmas marketing strategies at a clinic.

G026A – MC – Preparing Christmas Marketing

Planning ahead for Christmas, tackling seasonal dips, creating joined-up email and social media campaigns, using community events and local publicity, scheduling Google Business posts, and building stronger patient relationships through consistent, human marketing.

Two women in a discussion in a modern clinic setting, promoting physical medicine services.

G026 – MC – The Engine Room

Join Claire and Gilly as they explore the systems behind a stable, successful clinic. Includes practical advice on patient recalls, easier booking, supporting associates and reducing reliance on constant new-patient marketing.

Medical professional and patient in a marketing clinic session at APM.

G023 – MC – Stop Discounting

GDPR and the Data Protection Act – what it means to you. And, could discounting be damaging your clinic’s reputation? Steven and Claire explore smarter ways to attract loyal patients without cutting your fees.

Woman discussing colours and fonts in marketing clinic.

G018 – MC – Colours and Fonts

Struggling to make your clinic stand out? Learn how smarter branding, colour choices, and design consistency can boost trust, attract more patients, and turn your marketing into a powerful driver of growth.

G016 – Marketing Clinic

G016 – Marketing Clinic

A practical breakdown of GDPR for clinics, cutting through confusion on patient communication, marketing, and data handling so you can stay compliant without overcomplicating your day-to-day practice.

Man giving presentation on customer value at marketing clinic.

G013 – Marketing Clinic

Learn to calculate your patient’s true lifetime value. Why most practitioners underestimate what customers are worth, and how knowing this number transforms your marketing decisions.

Professional woman discussing appointment management at APM clinic.

G011 – MC – Appointment Management

Join Claire and Steven as they tackle the challenge of managing appointment length and structure. Includes practical techniques to help you avoid burnout while delivering excellent patient care.

Senior man presenting social media marketing strategy ideas at clinic.

G007 – Marketing Clinic

Social media platform selection, patient avatars, content creation strategies, video editing tools, associate marketing, networking, business card effectiveness, reviews, and outsourcing marketing.

Senior man presenting website review in a professional setting.

G002 – MC – Website Review

Dive into a real clinic’s website challenges, everything from SEO pitfalls and professional photography to leveraging unique techniques and therapies to stand out in a crowded market.