The Business Builder Library
Step-by-step insights into growing and strengthening your practice, led by Steven, Claire, and expert guests.
This curated library brings together a series of in-depth presentations focused on the key foundations of a thriving healthcare business — from strategy and systems to leadership, communication, and profitability. Each session is designed to help you build a stronger, more sustainable practice through practical, actionable ideas you can implement straight away.
Discover proven approaches to growth, streamline your operations, and develop the confidence to make better business decisions — all guided by the real-world experience of successful practitioners and business mentors.
G015 – BB – Your Avatars
Struggling to attract the right clients? Discover how defining your ideal customer avatar sharpens your marketing, clarifies your message, and makes the right people choose you.
G012 – BB – Customer Avatars
Discover how to create powerful customer avatars that transform your practice marketing from generic to deeply personal, targeting the exact patients you want to treat most.
G010 – BB – Science of Reviews
The science behind reviews – why asking patients is only half the battle, how AI hunts for condition keywords in testimonials, and the sneaky trick that filters negative reviews before they go public.
G008 – BB – The First Principle
Practical goal-setting strategies to move your practice forward. Learn to think differently about your business targets and create actionable plans for sustainable growth and financial stability.
G005 – BB – The Time machine
How to transform practitioners from business-stagnant into profit-generating professionals, through strategic time management and planning that will actually move your practice forward.
G003 – BB – Google Business Profile
Discover how to harness Google’s free marketing powerhouse – Google Business Profile – to boost your practice’s visibility and attract more patients without spending a penny on advertising.
G001 – BB – Business and Marketing
Michelle Squire reveals how to break free from the “same year over and over” trap by unlocking your personal “why” and then building a business that delivers the results you actually want.