Google Business Profile

This business growth broadcast focuses on Google Business Profile (formerly Google My Business) as a free marketing tool for healthcare practitioners. The speakers emphasize that while it won't dramatically transform your practice overnight, it's an essential component of effective marketing strategy.

Key highlights:

• Completely free to set up and maintain
• Helps patients find opening hours, contact info, and services
• Requires regular updates (weekly posts) to stay visible in Google's algorithm
• Include quality photos, videos (under 30 seconds), and accurate business information
• Actively request patient reviews and respond to Q&A section
• Avoid the temptation of "free" Google Ads credits without proper expertise

The main takeaway: consistent, weekly engagement with your profile signals to Google that you're an active business worth promoting.

Supporting Material