The Marketing Clinic Library
Practical answers to real marketing questions, guided by Steven, Claire, and the APM community.
This video library is a growing collection of practical, member-driven sessions designed to provide real support for business challenges. In each video, members put forward their own questions, concerns, or ideas about marketing their practice. Steven, Claire and the wider community of members contributes insights, experiences, and encouragement, making the clinics both collaborative and solutions-focused.
Discover actionable marketing strategies tailored to real member challenges — and learn how to apply them to your own practice.
G016 – Marketing Clinic
A practical breakdown of GDPR for clinics, cutting through confusion on patient communication, marketing, and data handling so you can stay compliant without overcomplicating your day-to-day practice.
G013 – Marketing Clinic
Learn to calculate your patient’s true lifetime value. Why most practitioners underestimate what customers are worth, and how knowing this number transforms your marketing decisions.
G011 – MC – Appointment Management
Join Claire and Steven as they tackle the challenge of managing appointment length and structure. Includes practical techniques to help you avoid burnout while delivering excellent patient care.
G007 – Marketing Clinic
Social media platform selection, patient avatars, content creation strategies, video editing tools, associate marketing, networking, business card effectiveness, reviews, and outsourcing marketing.
G004 – MC – Marketing for Associates and New Businesses
This Marketing Clinic tackles two burning questions: Josh seeks associate marketing strategies within clinics, while Vlad prepares to launch his new practice with advance promotional tactics.
G002 – MC – Website Review
Dive into a real clinic’s website challenges, everything from SEO pitfalls and professional photography to leveraging unique techniques and therapies to stand out in a crowded market.